Case Study - Experience Group

PICK THE SCORE

Introduction

Experience Group delivers hospitality events at major rugby and cricket fixtures. They required an interactive activity that would increase guest engagement while also capturing participant information for future marketing and customer communication initiatives.

Solution

JET designed and implemented a digital competition platform called Pick the Score, allowing event participants to submit score predictions prior to the match.

The solution was designed to:

• Increase attendee participation and engagement during events
• Capture participant details in a structured and efficient manner
• Automate result calculation and prize allocation
• Integrate participant information into the organisation's email marketing database

Using the QS5 Insight & Measurement Platform, participant information was collected digitally and linked to automated processes that streamlined competition management and reduced manual administration.

Result

The solution provided Experience Group with a simple and engaging mechanism to improve customer interaction while supporting the growth of their marketing database.

The automated workflow reduced administrative overhead and created a repeatable digital engagement process that could be used across multiple hospitality events.